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🛒 E-commerce Template

Sell More. Support Better.
Entirely on WhatsApp

Deploy a shopping bot that handles product discovery, cart, checkout, order tracking, returns, reviews, and loyalty rewards — turning your WhatsApp number into a complete commerce channel.

7
Commerce Flows
3.2×
Conversion vs Email
4h
Deploy Time
24/7
Shopping Available
7 Pre-built Scenarios

The Complete WhatsApp Commerce Stack

From first product discovery to post-purchase loyalty — each scenario is a fully wired conversation flow connected to your e-commerce backend.

SCENARIO 01
🔍
Product Discovery
Browse by category, search by name or need, get AI-powered recommendations — all with rich product cards including images, price, and reviews.
RAG + Catalog APIPersonalised
View Demo →
SCENARIO 02
🛒
Cart & Checkout
Add to cart, review cart, apply coupons, and checkout — Razorpay/Stripe payment link sent directly in WhatsApp. Zero app installs.
RazorpayCart API
View Demo →
SCENARIO 03
📦
Order Tracking
Real-time courier tracking by order ID — Delhivery, Shiprocket, BlueDart integrations with visual timeline and proactive status alerts.
Courier APIsLive Updates
View Demo →
SCENARIO 04
↩️
Returns & Exchanges
Initiate returns, select exchange options, upload damage photos, and schedule pickup — all within WhatsApp, synced to your OMS.
Returns APIMedia Upload
View Demo →
SCENARIO 05
💳
Payment Links
Generate and send Razorpay / Stripe / PhonePe payment links for any amount — COD confirmation, EMI options, and UPI QR codes in chat.
RazorpayUPI / EMI
View Demo →
SCENARIO 06
⭐
Review Collection
Automated post-delivery review request flow — star rating + comment collected on WhatsApp and published to your product page. 5× higher response rates.
Post-DeliveryAuto-Publish
View Demo →
SCENARIO 07
🎁
Promotions & Wishlist
Save products to wishlist, receive price-drop alerts, and get personalised promotions based on purchase history — all on WhatsApp.
PersonalisedAI Targeting
View Demo →
Interactive Demos

Live Commerce Conversation Flows

Real shopping journeys — every flow is pre-built and connects to your existing e-commerce stack.

‹
🛍️
ShopNow Store
online
📞 ⋮
👋 Welcome to ShopNow! I'm your shopping assistant.

What are you looking for today?
📱 Electronics
👗 Fashion
🏠 Home & Kitchen
🔍 Search for something
3:00 PM
I need a good Bluetooth speaker under ₹3000
3:01 PM ✓✓
🎵 Top picks for you (under ₹3,000):
🔊
JBL Go 3 — Portable Speaker
₹2,199
⭐ 4.6 (2.3k reviews) · Waterproof · 5h battery
🎵
boAt Stone 352 Pro
₹1,799
⭐ 4.4 (5.1k reviews) · 360° Sound · TWS
Want to add one to cart?
3:01 PM
Add JBL to cart
3:02 PM ✓✓
✅ JBL Go 3 added to cart!

🛒 Cart Total: ₹2,199

Ready to checkout?
💳 Checkout Now
🛒 Continue Shopping
3:02 PM
Type a message...
➤
SCENARIO 01

Product Discovery

Customers browse, search, and discover products via natural language or categories — with AI-powered recommendations based on query context, purchase history, and trending products.

RAG + Catalog API Personalised Real-Time Inventory
🔌
Live Catalog Sync
Product catalog, prices, and inventory synced from Shopify, WooCommerce, Magento, or custom OMS in real time — out-of-stock items never shown.
catalog.search(query, filters) → products[]
🎯
AI-Powered Recommendations
RAG engine plus purchase history drives personalised suggestions — "customers who bought this also bought", budget-aware filtering, and cross-category discovery.
🖼️
Rich Product Cards
Product images, prices, ratings, key specs, and availability shown as interactive WhatsApp cards — tap to add to cart without leaving the chat.
‹
🛍️
ShopNow Store
online
📞 ⋮
Checkout
3:05 PM ✓✓
🛒 Your Cart

🔊 JBL Go 3 — ₹2,199
👟 Nike Air Max (Size 9) — ₹4,499

Subtotal: ₹6,698
Delivery: Free (above ₹499)
Total: ₹6,698

Deliver to: Rahul · Mumbai 400001

Have a coupon?
🎟️ Apply Coupon
✅ Proceed to Pay
3:05 PM
FIRST20
3:06 PM ✓✓
🎉 Coupon applied! ₹1,340 off

New Total: ₹5,358

Payment options:
⚡ Pay via Razorpay Link
📱 UPI QR Code
🏦 EMI (No Cost)
3:06 PM
Pay via Razorpay Link
3:06 PM ✓✓
💳 Payment Link Ready!

Amount: ₹5,358
🔗 Pay Now → rzp.io/l/xxxxx
Secure · Valid for 30 mins · All methods

I'll confirm your order the moment payment is received!
3:06 PM
Type a message...
➤
SCENARIO 02

Cart & Checkout

Customers complete their entire shopping journey — cart review, coupon application, address confirmation, and payment — without leaving WhatsApp. Payment links close 3.2× faster than email checkouts.

Razorpay / Stripe Coupon Engine UPI / EMI
💳
Razorpay / Stripe Payment Links
Pre-filled payment links generated for exact cart totals — sent directly in WhatsApp. On payment success, webhook fires order confirmation instantly.
razorpay.createLink(amount) → wa.send(link)
🎟️
Live Coupon Validation
Coupon codes validated against your promotions engine in real time — eligibility, expiry, and minimum cart value all checked before applying.
📱
UPI QR & EMI Options
UPI QR sent directly in chat for mobile payments. No-cost EMI options surfaced for eligible orders — all within the WhatsApp conversation.
‹
🛍️
ShopNow Store
online
📞 ⋮
Where is my order?
10:30 AM ✓✓
Which order?
ORD-2025-88421 (JBL Go 3)
ORD-2025-88419 (Nike Shoes)
10:30 AM
ORD-2025-88421
10:31 AM ✓✓
📦 Order Tracking — JBL Go 3
ORD-2025-88421
CourierDelhivery · DL-484821
ExpectedToday by 7 PM
✓ Ordered ✓ Packed ✓ Shipped → Out for Delivery Delivered
Your delivery is out for delivery! I'll notify you when it's delivered. 🎉
10:31 AM
Type a message...
➤
SCENARIO 03

Order Tracking

Real-time shipment tracking from every major courier — with a visual timeline, expected delivery estimate, and automatic WhatsApp alerts on every status change.

Delhivery / BlueDart Push Alerts Shiprocket
🔌
Multi-Courier Integration
Delhivery, BlueDart, DTDC, Ecom Express, Shiprocket, and Amazon Logistics all supported — single API adapter normalises status across all couriers.
courier.getStatus(awbNo) → normalised status
🔔
Proactive Status Alerts
Bot sends automatic WhatsApp messages on "Shipped", "Out for Delivery", and "Delivered" — reducing WISMO calls by up to 65%.
📋
Visual Status Timeline
Progress through stages shown as interactive status chips — Ordered → Packed → Shipped → Out for Delivery → Delivered — immediately scannable at a glance.
‹
🛍️
ShopNow Store
online
📞 ⋮
I want to return the Nike shoes
4:00 PM ✓✓
Why are you returning them?
👟 Wrong Size
❌ Defective / Damaged
😕 Didn't Like It
4:00 PM
Wrong Size
4:01 PM ✓✓
What size do you actually need?
📦 Just Return (Refund)
🔄 Exchange for Size 10
4:01 PM
Exchange for Size 10
4:01 PM ✓✓
✅ Exchange Initiated!

🔄 Nike Air Max Size 9 → Size 10
📍 Pickup: Tomorrow 10 AM–6 PM
📦 New pair dispatched after pickup

Ref: EXC-2025-44821

I'll send you the pickup confirmation tomorrow morning!
4:02 PM
Type a message...
➤
SCENARIO 04

Returns & Exchanges

Customers initiate returns or exchanges in 60 seconds via WhatsApp — reason collection, exchange sizing, pickup scheduling, and refund confirmation fully automated.

Returns API Exchange Flow Auto Pickup
📋
Policy Validation
Return window, product eligibility, and return policy verified automatically before initiating — no manual agent check required. Policy violations flagged gracefully.
🔄
Instant Exchange
For size or colour exchanges, bot checks inventory for the requested variant before committing — and reserves the item while scheduling pickup.
inventory.reserve(sku, size) → schedule.pickup()
💰
Refund Timeline
Refund credited to original payment method automatically on pickup scan — bot notifies the customer when refund is processed with exact credit timeline.
‹
🛍️
ShopNow Store
online
📞 ⋮
💰 Outstanding Payment

Hi Priya! You have a pending COD order:

📦 Sony WH-1000XM5 Headphones
Amount: ₹24,999
Expected delivery: Today 5 PM

Convert to prepaid and save ₹1,500?
💳 Pay ₹23,499 Online
📱 UPI QR Code
Keep COD
2:00 PM
UPI QR Code
2:01 PM ✓✓
📱 Scan to Pay ₹23,499

[UPI QR CODE]

UPI ID: shopnow@paytm
Amount auto-filled: ₹23,499

Payment confirmed automatically when received. No need to message back!
2:01 PM
✅ Payment Received! ₹23,499

Your order is confirmed as prepaid. You saved ₹1,500! 🎉
Delivery still on track for today 5 PM.
2:03 PM
Type a message...
➤
SCENARIO 05

Payment Links

Generate and send payment links for any amount — Razorpay, Stripe, PhonePe — and COD-to-prepaid conversion incentives that increase prepaid ratios and reduce RTO.

Razorpay / Stripe COD Conversion UPI QR
⚡
Payment Gateway Integration
Razorpay, Stripe, PhonePe, Cashfree, and PayU supported. Payment links pre-filled with exact amount — webhook confirms on payment in under 2 seconds.
razorpay.createLink({ amount, desc }) → link
🔄
COD to Prepaid Conversion
Proactive messages for COD orders before delivery offer a prepaid discount — proven to improve prepaid % by 20–30% and reduce Return-to-Origin shipments.
📱
EMI Plans in Chat
No-cost and low-cost EMI options displayed for eligible cart values — available banks and tenures shown, user selects directly in WhatsApp chat.
‹
🛍️
ShopNow Store
online
📞 ⋮
📦 Your JBL Go 3 was delivered! Hope you're enjoying it. 🎵

Mind leaving a quick rating? It helps other shoppers!
⭐⭐⭐⭐⭐ Excellent
⭐⭐⭐⭐ Good
⭐⭐⭐ Average
10:00 AM
Excellent
10:01 AM ✓✓
🌟 5 stars — amazing! What did you like most?
🔊 Sound Quality
💧 Waterproof Build
📦 Fast Delivery
10:01 AM
Sound Quality is brilliant, bass is strong for the price
10:02 AM ✓✓
✅ Review Published!

"Sound Quality is brilliant, bass is strong for the price" — ⭐⭐⭐⭐⭐

🎁 As a thank-you: here's 10% off your next order!
Code: THANKYOU10 (valid 30 days)
10:02 AM
Type a message...
➤
SCENARIO 06

Review Collection

Automated post-delivery review flows collect star ratings and comments on WhatsApp — with 5× higher response rates than email, and instant publishing to product pages.

Auto-Trigger 5× Response Rate Incentive Coupon
📬
Post-Delivery Auto-Trigger
Review request sent automatically N hours after delivery confirmation from the courier — configurable timing (e.g., 24h or 48h post-delivery).
courier.onDelivered() → wa.sendReviewRequest()
⭐
Guided Review Flow
Star rating via quick-reply buttons, followed by a text prompt for comments. Review moderation rules applied before auto-publishing to product page.
🎁
Review Incentive
Optionally award a discount coupon on review submission — incentivising reviews while driving repeat purchase. Coupon generated dynamically per user.
‹
🛍️
ShopNow Store
online
📞 ⋮
🔔 Price Drop Alert!

Good news! An item in your wishlist just dropped in price:

🎧 Sony WH-1000XM5
₹29,990 → ₹24,999
You save: ₹5,000 (16% off!)

Only 4 left in stock!
🛒 Add to Cart
📤 Share with Friend
11:00 AM
Add to Cart
11:01 AM ✓✓
✅ Sony WH-1000XM5 added to cart at ₹24,999!

🎁 Personalised Offer Just for You:
You last bought headphones 6 months ago. Add a Headphone Stand for just ₹299 (usually ₹699)?
✅ Add Headphone Stand
💳 Checkout Now
11:01 AM
Type a message...
➤
SCENARIO 07

Promotions & Wishlist

Personalised promotions based on purchase history and wishlist — price drop alerts, targeted offers, and AI-powered upsells that feel helpful, not spammy.

Price-Drop Alerts AI Upsell GDPR / TRAI
📊
Wishlist Price-Drop Tracking
Customers save products to their WhatsApp wishlist. When the price drops (configurable threshold), an alert is sent immediately — most price drops convert within 1 hour of the message.
🎯
AI-Powered Personalisation
Purchase history, browsing behaviour, and wishlist data drive personalised offers — the right product to the right customer at the right time, without manual segmentation.
ai.recommend(userId, context) → personalised offer
✅
Opt-in & Opt-out Compliance
All promotional messages sent only to opted-in customers. Category-level opt-in (e.g., "only price alerts") supported. Opt-out via "STOP" honoured within 24 hours — fully TRAI compliant.
Architecture

How the Commerce Bot Works

Every customer message passes through an intelligent commerce pipeline that routes to the right action — catalog, OMS, payments, or courier — in under 2 seconds.

E-COMMERCE BOT — MESSAGE PROCESSING PIPELINE
🛍️
Customer Message
Text / Voice / Image
🔐
Auth & Profile
Phone → Customer ID
🎯
Intent Classify
NLU + context
⚙️
Route Handler
Catalog/Order/Pay
🔌
Commerce APIs
OMS · Courier · Payment
💬
WA Response
< 2 sec
PRODUCT INTENT
Query → Catalog API + RAG → ranked product cards → add to cart → payment link
ORDER INTENT
Order ID or last order lookup → OMS + courier API → tracking card with visual timeline
RETURN INTENT
Policy check → reason collection → exchange/return choice → OMS reverse logistics → pickup schedule
PROMO INTENT
Customer segment + history → AI recommendation → personalised offer → payment link or add to cart
Proven Commerce Impact

Revenue Up. Support Costs Down.

3.2×
Higher Checkout Conversion vs Email Payment Links
65%
Reduction in WISMO (Where Is My Order) Calls
5×
More Product Reviews Collected vs Email Requests
28%
Increase in Prepaid Ratio via COD Conversion Flows
Go Live in 4 Steps

From Zero to Commerce Bot in One Day

1

Connect Your E-commerce Platform

Provide API credentials for Shopify, WooCommerce, Magento, or your custom OMS. We configure product catalog sync, order lookup, cart management, and customer profile adapters.

  • Pre-built connectors for Shopify, WooCommerce, Magento
  • Real-time inventory and pricing sync
  • Customer identity via phone number matching
2

Set Up Payment Gateway

Connect your Razorpay, Stripe, PhonePe, or PayU account. Payment link generation, UPI QR, EMI surfacing, and payment confirmation webhooks are ready in minutes.

  • Razorpay, Stripe, PhonePe, PayU, Cashfree
  • COD verification and conversion flows
  • Automatic payment confirmation messages
3

Configure Courier Tracking

Add your courier partner API keys — Delhivery, Shiprocket, BlueDart, DTDC, Ecom Express. Tracking is normalised and proactive delivery alerts activated immediately.

  • Multi-courier unified tracking
  • Configurable alert triggers (shipped/OFD/delivered)
  • RTO alert and re-attempt flow
4

Brand, Test & Go Live

Set store name, persona, return policy window, and language. Run a 10-message test journey with real catalog data. Share your WhatsApp number on your website and order confirmations.

  • WhatsApp opt-in QR for website and packaging
  • Pre-launch test mode (sandbox orders)
  • Analytics dashboard from day one

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